PRIDE NATION CELEBRATES MANCHESTER PRIDE WITH TICKETMASTER AS OFFICIAL TICKETING AGENT

Manchester PRIDE also known as The Big Weekend recently took place with Ticketmaster leading the charge as the official ticketing agent.

September 5, 2017

Latest > Diversity & Inclusion > PRIDE NATION CELEBRATES MANCHESTER PRIDE WITH TICKETMASTER AS OFFICIAL TICKETING AGENT

​​​​​​Manchester PRIDE also known as The Big Weekend recently took place  with Ticketmaster leading the charge as the official ticketing agent. Manchester and London teams descended on the city to take their place in box offices, and on Ticketmaster's official Manchester PRIDE float. 35 Ticketmaster staff manned three box offices (one being 24/7) across the three days to ensure that the 40K+ Pride revelers had access to one of the biggest and longest running LGBTQ​ celebrations in the UK.

Doug Smith, Ticketmaster's SVP of Business Operations, gave his take on the amazing effort the team put in for The Big Weekend: "Delivering this event is a logistical challenge for the Client Services and Field IT teams, one made more so this year due to the additional security measures resulting from the tragic events at Manchester Arena in May. I'm so impress​ed by the way the teams not only rose to the challenge, but also made it look like so much fun, even the team that managed the night shifts. It was great to see staff engagement from not just our LGBTQ colleagues, but also allies from all parts of the Ticketmaster family, many of whom gave up lots of their spare time to offer artistic, joinery and seamstress skills."​

With the box offices taken care of, it was down to team PRIDE Nation to wave the flag on board Ticketmaster's return to Manchester's annual PRIDE Parade. 

The sun was shining, sixties music was blaring & there was a live band on board – the PRIDE team adorned the float dressed in their best 1967 prom attire to both mark & celebrate 50 years since the decriminalisation of homosexuality in the UK. 

 

Garth Heron, VIP Nation Europe's Broker & Customer Relations Manager, commented on Pride Nation's dedication to the event:  "Pride Nation's second appearance at the Manchester Parade consolidates our commitment to the event, as Ticketmaster continues to provide ticketing for the event to much success. As Manchester is both a big gay heartland in the UK and a major Ticketmaster hub, it only makes sense that we get so actively involved and show our dedication to the city.​​"​

 

 

The team danced to the best 60's hits as the float wound its way through the streets of Manchester, waving at the crowd of 200,000 that lined the path. It  was truly a sight to behold, and another wonderful year of the parade's​ good vibes. 

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